ALL MEALS: \ This is a good place to start. All of your meals are provided. I have a tendency to eat \ more along the lines of basic sound nutrition. I don\'t hold a hard line on this; rather \ using it as a guideline. I will cover many sound eating principles such as NO DIET DRINKS \ while you are in school, as well as a little guiding of what to buy as far as quality food.\ This is also a SMOKE FREE ENVIRONMENT (unless someone is burning the food. Don\'t \ worry, that hasn\'t happened yet.\
"; break; case "Anatomy": sContent = "ANATOMY: \ There is no memorization work required, nor homework. I cover the function of the important muscles and \ how it affects the horse\'s ability to perform as well as how to recognize where the problem is. \ I teach a more practical approach rather than have you memorize a lot of muscle names (which I \ find is useless in the art of Shiatsu) only to forget them soon after a test. If \ it were important, I would certainly teach it. Learning muscle names has nothing to do with the \ ability to perform a good massage. In my 45 years of being in the fitness world and working \ with \"World Class\" athletes, I can assure you that certain things some would like us to believe to \ be important SIMPLY ARE NOT. You won't find that line of foolish thinking in my program.\
"; break; case "Horsemanship": sContent = "BASIC \HORSEMANSHIP: \ This is the basic groundwork for those who have not spent much time around horses. \ This class is meant to help the beginner look and act more like a professional and not get injured. \ For those who have not spent much time with horses, this will be a tremendous help to \ you. Quite often, other students contribute much in the way of horsemanship by sharing their experiences with \ the beginner. So if you don\'t have much experience with horses, this class is for you. \ Don\'t get all tied into knots; that is for the horses at the hitching post.\
"; break; case "Hoof": sContent = "HOOF CARE: \ The key word here is BALANCE! I will be covering proper balance, as well \ as how to prevent foot problems. You may want to go to www.hoofrehab.com \ where you will find some valuable information on this subject. I recommend you take a look at that site, \ as it will answer some questions you may want addressed. Since I became interested in this subject a \ couple of years ago, I now find myself looking at the foot of the horse before I work \ on it. Remember, if the foot is not correct it will affect not only the horse\'s performance, \ but what is happening in the muscles and skeletally. This is a very important subject to be sure.\
"; break; case "Lodging": sContent = "LODGING: \ There are cabins for your comfort as well as camping areas. For those who want to camp outdoors we have \ several areas to make this possible. Please let me know ahead of time. You may wish to bring your own \ camping gear. For those using the cabins, you will be with one other person. Cabins are separated by \ gender; that is, men and women\'s cabins, unless you are married or with family. The shower area is\ outside, close to the cabins. BRING FLIP-FLOPS FOR FEET AND FLASHLIGHTS.\
"; break; case"Marketing": sContent="MARKETING: \
This is one of my favorite parts of school. Here is where I can share the \
nitty-gritty aspects of making it in business. There are LAWS that if followed will guarantee your \
success in business. If not followed, you will fail. You will learn from my experiences of \
success and failure, as well as the laws which guarantee success. It is always good to have \
a role model; I need them, and so do you. We learn best by example-preferably a \
good example. One of the more valuable parts of the school is learning how to do a presentation \
as well as marketing yourself at the same time. For those of you who find talking in front \
of an audience to be intimidating, don't worry!
Because of my eleven years in \
Ambassador Spokesman Clubs, I can give you the bottom line to speaking effectively. I will give you \
some food for thought on this subject. Always speak from the heart, and never talk about something \
you know little about. By the time you complete my program you will have a great deal \
of new knowledge as well as new found excitement and a lot to talk about.
It will be \
easy for you to be enthusiastic and with a little guidance from your teacher, you will be able \
to present your subject quite well. Again, this is an important part of school, as this \
knowledge can make or break your business.\
NUTRITION: \ You will learn about the problems horses (and people) encounter because of the lack of sound nutrition. \ You will learn WHAT causes the health problems, HOW to get rid of them, and HOW TO \ PREVENT them. You will not find a more sound and balanced approach to good health anywhere else! \ You and your clients will greatly appreciate this wonderful life saving knowledge. This will be taught on Monday \ morning. With a doctorate in holistic studies, I put most of my efforts in preventing problems, \ NATURALLY. Prevention has many rewards; for one, it will cut your cost in doctor bills. \ This is my favorite subject, and I hope it will also become yours. \
"; break; case"Outings": sContent="OUTINGS: \ This is a very important part of my school. The Big Sur area is an absolute paradise, \ so I take special care to make sure you get to see some of the local attractions while you \ are here. All outings are taken care of by the school. You may wish to buy some \ gifts, but you\'ll be on your own there. For those of you who are driving, you \ should plan to spend a couple of extra days; it is really worth it. I can guarantee \ an experience of a lifetime. \
"; break; case"Party": sContent="PARTY TIME: \ Thursday evening we liven things up a bit-PARTY TIME. You will also be taught my \ technique on how to get rid of headaches for people. This is actually a very important subject, \ as it will open many doors for your success in working on horses. I have found that if \ the owner feels better because I got rid of their headache, they were more than happy to find \ me a couple of horses to work on. Because of this valuable knowledge, I have landed some \ very good accounts. One paid as much as $6,000.00 a month for only \ FOUR DAYS of work for the entire month. This is why this is in my program; simply \ put, it makes me money, it will make you money, and it helps people get rid \ of pain. It will open doors that otherwise may not open. This is one of those subjects \ you will not find in other schools, especially since it is my personal technique.\
"; break; case"Photos": sContent="PERSONAL PHOTOS OF YOU WORKING ON THE HORSE: \ Bring your camera, and lots of film. These pictures will be important to your business. You \ can even put them on YOUR web site. So start thinking of what you wish to wear for \ your photo session with your test horse. Sorry, but we don\'t have a make up artist on \ the set of this production. You know, we had to make some budget cuts.\
"; break; case"Questions": sContent="QUESTION AND ANSWER SESSION: \ This is where we pick each other\'s brain and make sure you don\'t have any unanswered questions. This \ will be the end of your program and the time I make sure I have left nothing unaddressed.\
"; break; case"Insurance": sContent="REASONABLE RATE LIABILITY INSURANCE: \ Upon graduation, you will receive a $3,000,000.00 liability insurance policy at \ a very reasonable price. This will cover you and your business no matter where you are. If \ you are a minor, you will need to wait until you reach the magic age of 18 to \ activate your policy. As a professional working at shows and such, you will most likely be required \ to prove that you are covered; not to mention the association putting on the shows will want to \ know they are protected as well. The insurance company will add them to your policy when you call \ or email them. They will fax the information to the person in charge of the horse show. \ Now you're good to go and ready to do business. \
"; break; case"Saddle": sContent="SADDLE FITING: \ This is another IMPORTANT subject. Believe it or not, there are many who do not understand how \ to fit a saddle. They can see the problem the horse is having with its attitude, but \ they the person has no clue what the horse is telling them. They do not understand that horses \ want to work with us, but when in pain, the horse is not eager to cooperate or \ simply can't. This will be discussed in school. This subject alone is worth coming to \ school for. Even if you do a good massage, soon after the ride begins, ALL of \ your work will go down the drain if the saddle is not fit properly, and your services will \ have no value to the owner. Let\'s not forget what the horse is going though.\ "; break; case"Stretching": sContent="
STRETCHING: \ I go over how to stretch, when to stretch, and the importance of stretching. You will \ learn the best time to do major stretching on a horse, as well as when not to do so. \
"; break; case"Workout": sContent="WORKOUT PROGRAM: \
You will be learning the techniques I have used with many world class athletes since 1981. I will \
be teaching you how to get the greatest results out of your personal workouts; that is, getting \
the most value for the time spent working out and getting better results in a shorter amount of time \
(cutting out the fat so to speak). The keys I teach you will help you, no \
matter what form of working out you decide to do.
Being fit is important as it will \
allow you to be more efficient, as well as effective, in your massages. It will also \
allow you to do more horses per day. The more strength you have, the more money you \
will make in this business or any other business which has physical demands to it. This is an \
undisputed fact! Why do two horses a day when you can do eight? By being fit and \
strong, that adds up to more energy and more money. Also, it will give you many \
health benefits which will have a very positive effect on your life. \
YOUR OWN DVD: \ You will receive my instructional video on massage, stretching and saddle fitting, along with a binder filled \ with priceless material. This is time-tested knowledge. MY DVD ON MASSAGE, STRETCHING AND SADDLE \ FITTING WILL BE SENT TO YOU AS SOON AS I RECEIVE YOUR DEPOST. This will give you an \ opportunity to practice and learn before attending school. This will help you to feel comfortable and be able \ to grasp the subjects taught in school quickly. This is important as many great subjects are covered while \ you are here. The DVD will streamline the program, making it possible to easily grasp all of \ this wonderful knowledge.\
"; break; case"Massage": sContent="MASSAGE: \ What would a massage school be without this subject? You will be learning the powerful Japanese healing art \ of Shiatsu. Because of its effectiveness, you can expect a lot of great results during and after \ leaving school. To get a better idea, you can read the Billy Letters. You too will \ be able to accomplish the same results in a very short time, guaranteed.\
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